GS1 Digital Link QR when the pack needs it
Sunrise 2027 means retail POS in 48+ countries will accept 2D barcodes. A Digital Link encodes your GTIN as a URL (https://brand.com/01/09506000134352) so one QR can scan at checkout and open a product page. We issue links, bulk from catalog CSV, and health-check destinations. We are not a full EU DPP registry platform.
Produces a GS1 Digital Link URI that scans at retail POS (Sunrise 2027) and opens your product page on phones.
https://id.gs1.org/01/00000000000000Static · free · never expires.
Sign up for editable codes with scan tracking.
Honest scope
Mid-market brands need a Digital Link on pack, a resolver that does not 404, and a page a phone can open. That is this lane — on Business ($79/mo billed annually, or $99/mo monthly). A regulated Digital Product Passport dossier (evidence vault, multi-actor access, notified-body workflows) is a different product. If you need that, keep your registry vendor; use us for the QR, the URI, and print-ops around it.
What you get
- GTIN check-digit validation, AI (10) lot, (21) serial, (17) expiry
- Conformant resolver:
?linkType=gs1:pip,linkset JSON,307 redirects - Your verified domain or ours
- Passport page with schema.org/Product JSON-LD — a surface, not a registry
- Routing by country to local pages
- Bulk from your product catalog (CSV) plus destination health checks
Timeline
- Now
Walmart, Carrefour and others pilot 2D at POS; brands print dual UPC + QR.
- Feb 18 2027
EU battery passport mandatory (EV, industrial, LMT > 2 kWh).
- End 2027
GS1 Sunrise 2027 — POS everywhere reads 2D.
- 2028–29
EU textile Digital Product Passports.
Print dual UPC + QR now
Flip resolver behaviour by country as retailers switch on — no reprints. Pair with Excel → labels when the line needs volume.